Cultural Aspects of General Artificial Intelligence

Abstract

Cultural attitudes and societal norms greatly influence the acceptance and utilization of new technologies such as Generative Artificial Intelligence (GenAI). This study compares opinions toward GenAI between three large Spanish-speaking countries (Mexico, Spain, Argentina) on three continents and four large English-speaking countries (the US, UK, India, and Nigeria) on four continents. One hundred forty-two text sources were collected via the internet, containing text materials discussing GenAI in these countries. Thematic Analysis of these texts was used to identify their major themes, and the results revealed the top 8 themes for the Spanish-speaking countries and the English-speaking countries, respectively. The results showed similarities and differences both between Spanish- and English- speaking countries and within each language group. This research provides concrete evidence that it is important to consider cultural aspects of GenAI as one of the human factors issues that need urgent attention.