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Journal Update (Relevant Articles Published January 1996 through June 1996)

Sport Marketing Quarterly

Impact Factor: 1.8 / 5-Year Impact Factor: 2.3

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Research article

First published online September, 1997

Journal Update (Relevant Articles Published January 1996 through June 1996)

Volume 6, Issue 3

https://doi.org/10.1177/106169349700600303

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