New FTC Guides Impact Use of Social Media for Companies and Athlete Endorsers

Bercovici J. (2010, December 23). Drew Brees toes FTC's line on Twitter endorsements. Forbes. Retrieved from http://www.forbes.com/sites/jeff-bercovici/2010/12/23/drew-brees-toes-ftcs-line-on-twitter-endorse-ments/

Chapman R. (November 3, 2011). Twitter changes business of celebrity endorsements. USA Today. Retrieved from http://www.usatoday.com/tech/news/story/2011-11-03/celebrity-twitter-endorsements/51058228/1

Federal Trade Commission Act § 5, U.S.C. §§ 41–58 (2009).

Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 C.F.R. § 255.0-255.5 (2009).

Hannah Furness (2012, June 20). Wayne Rooney reprimanded for advertising Nike on Twitter. The Daily Telegraph. Retrieved from http://www.telegraph.co.uk/technology/twitter/9343349/Wayne-Rooney-reprimanded-for-advertising-Nike-on-Twitter.html

Hyundai escapes FTC sanctions because of its social media policy. (2011, December 21). Retrieved from http://socialmediagovernance.com/blog/uncategorized/hyundai-escapes-ftc-sanctions-because-of-its-social-media-policy/

McKelvey S. , & Masteralexis J. (2011). This tweet sponsored by …: The application of the new FTC Guides to the social media world of professional athletes. Virginia Sport & Entertainment Law Journal, 11, 222–246.

Notice of Adoption, Guides Concerning the Use of Endorsements and Testimonials in Advertising, 74 Fed. Reg. 53124 (Oct. 15, 2009) (subsequently codified at 16 C.F.R. § 255.0)