Sponsorship on Campus

Athletic Notes (1995, December 15). The Chronicle of Higher Education, p. A38.

Blumenstyk G. (1995, February 3). Georgia Tech and McDonald's sign $5.5 million deal. The Chronicle of Higher Education, p. A44.

Centerfold: Sponsorship report. (1994, January 17). IEG Sponsorship Report, p. 5.

Coke inks deal with SDSU for campus-wide exclusivity (1994, July). Team Marketing Report, p. 5.

Gaining year-round access. (1993, July 26). IEG Sponsorship Report, p. 5.

Hanes has a wrap on all Atlantic 10 championships (1992, November). Team Marketing Report, p. 2.

Hiestand M. (October 17, 1995). Sports events turn into supermarkets for advertising ideas. USA Today, p. 8C.

Howard D. R. & Crompton J. L. (1995). Financing sport. Morgantown, WV: Fitness Information Technology, Inc.

Irwin R. (1993). In search of sponsors. Athletic Management, vol. 5,11–16.

Kindred D. (1989, May 15). Pass the gravy, please. Sports Illustrated, vol. 70, 96.

Lederman D. (1989,. February 22). 60 colleges that play big-time sports debate forming a consortium to lure corporate sponsors. The Chronicle of Higher Education, p A37.

MCl's affinity marketing program offers colleges the chance to ring up revenues (1994, December). Team Marketing Report, p. 1,6.

Raiborn M. H. (1990). Revenues and expenses of intercollegiate athletic programs: Analysis of financial trends and relationships 1985-1990. Overland Park, KS: National Collegiate Athletic Association.

Sorry, it's not for sale (1992, August). Athletic Business, 22.

Sperber M. (1990). College sports, inc.: The athletic department vs the university. New York: Henry Holt and Company, Inc.

Stotlar D. K. (1993). Successful sport marketing. Dubuque, IA: Wm. C. Brown Communications, Inc.