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A Case Study of how One Company Uses Sports Sponsorship to Reach a Female Audience

Sport Marketing Quarterly

Impact Factor: 1.8 / 5-Year Impact Factor: 2.3

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First published online June, 1994

A Case Study of how One Company Uses Sports Sponsorship to Reach a Female Audience

Volume 3, Issue 2

https://doi.org/10.1177/106169349400300207

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