Women's professional tennis has grown dramatically since the 1970s. Marked by several key events, that growth is noticeable in number of events, amount of prize money, and television coverage. When compared to men's tennis or to women's golf, though, women's tennis has disadvantages. These may affect how well women's tennis can market itself.
Get full access to this article
View all access options for this article.
References
1.
KingB.J., StarrC, & RyanR. (Eds.). (1988). We have come a long way. New York: Regina A. Ryan Book.
2.
WagnerR. (1988). An investigation of corporate sponsorship of women's sports events. Unpublished master's thesis, The Pennsylvania State University, University Park, PA.
