BiscaiaR., CorreiaA., RosadoA. F., RossS., & MarocoJ. (2013). Sport sponsorship: The relationship between team loyalty, sponsorship awareness, attitude toward the sponsor, and purchase intentions. Journal of Sport Management, 27, 288–302.
3.
DeesW. (2011). New media and technology use in corporate sport sponsorship: Performing activational leverage from an exchange perspective. International Journal of Sport Management and Marketing, 10, 272–285.
4.
De GarisL., DoddsM., & ReeseJ. (2015). A data-driven approach to sponsorship planning: The case of baseball in the US. In ChanavatN., ChadwickS., & DesbordesM. (Eds.), Handbook for sport marketing.Abington, UK: Routledge.
5.
DugalicS., & LazarevicS. (2016). The impact of celebrity athlete endorsement on purchasing habits. Physical Education and Sport, 14, 435–446.
6.
MillerJ., & SchoepferK. (2017). Legal aspects of sports (2nd Ed.). Burlington, MA: Jones & Bartlett Learning.
7.
TzoumakaE., TsiotsouR. H., & SiomkosG. (2016). Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness. Journal of Marketing Communications, 22, 307–326.
8.
SoccerU.S.Federation, Inc. v. National U.S. Soccer Team Players Association, 140 F. Supp.3d 738 (N.D. Ill. 2015).
9.
SoccerU.S.Federation, Inc. v. National U.S. Soccer Team Players Association, 838 F.3d 826 (7th Cir. 2016).