Bernache-AssollantI., LacassagneM. F., & BraddockJ. H. (2007). Basking in reflected glory and blasting: Differences in identity-management strategies between two groups of highly identified soccer fans. Journal of Language and Social Psychology, 26, 381–388.
DalakasV., & LevinA. M. (2005). The balance theory domino: How sponsorships may elicit negative consumer attitudes. Advances in Consumer Research, 32, 91–97.
5.
DalakasV., & MelanconJ. P. (2012). Fan identification, schadenfreude toward hated rivals, and the mediating effects of the Importance of Winning Index (IWIN). Journal of Services Marketing, 26, 51–59.
6.
DeSchriverT. D., MahonyD. F., & HambrickM. E. (2014). Finance and economics in the sport industry. In PedersenP. M. & ThibaultL. (Eds.), th Contemporary sport management (5 ed.; pp. 360–383). Champaign, IL: Human Kinetics.
EderS. (2014, August 28). A legal titan of sports labor disputes sets his sights on the N.C.A.A.: Jeffrey Kessler envisions open market for college athletes. The New York Times, p. B14.
HavardC. T (2014). Glory out of reflected failure: The examination of how rivalry affects sport fans. Sport Management Review, 17, 243–253.
13.
HavardC. T., & EddyT. (2013). Qualitative assessment of rivalry and conference realignment in intercollegiate athletics. Journal of Issues in Intercollegiate Athletics, 6, 216–235.
14.
HavardC. T., GrayD. P., GouldJ., SharpL. A., & SchafferJ. J. (2013). Development and validation of the Sport Rivalry Fan Perception Scale (SRFPS). Journal of Sport Behavior, 36, 45–65.
15.
HavardC. T., & ReamsL. (2016). Investigating differences in fan rival perceptions between conferences in intercollegiate athletics. Journal of Sport Behavior, 39, 126–146.
16.
HavardC. T., ShapiroS. L., & RidingerL. L. (in press). Who's our rival now? Investigating the influence of a new intercollegiate football program on rivalry perceptions. Journal of Sport Behavior.
17.
HavardC. T., WannD. L., & RyanT. D. (2013). Investigating the impact of conference realignment on rivalry in intercollegiate athletics. Sport Marketing Quarterly, 22, 224–234.
18.
IrwinR. L., SuttonW. A., & McCarthyL. M. (2008). Sport promotion and sales management (2nd ed.). Champaign, IL: Human Kinetics.
19.
KilduffG. J., ElfenbeinH. A., & StawB. M. (2010). The psychology of rivalry: A relationally dependent analysis of competition. Academy of Management Journal, 53, 943–969.
LeeM. J. (1985). From rivalry to hostility among sports fans. Quest, 12, 38–49.
22.
LongmanJ. (2013, June 18). A push to invigorate women's basketball. The New York Times, p. B11.
23.
MahonyD. F., & HowardD. R. (1998). The impact of attitudes on the behavior intentions of sport spectators. International Sports Journal, 2, 96–110.
24.
MahonyD. F., & MoormanA. M. (1999). The impact of fan attitudes on intentions to watch professional basketball teams on television. Sport Marketing Quarterly, 2, 43–66.
25.
nd MullinB. J., HardyS., & SuttonW. A. (2000). Sport marketing (2 ed.). Champaign, IL: Human Kinetics.
26.
RaneyA. A., & KinnallyW. (2009). Examining perceived violence in and enjoyment of televise rivalry sports contests. Mass Communication and Society, 12, 311–331.
SmithR. A., & SchwartzN. (2003). Language, social comparison, and college football: Is your school less similar to the rival school than the rival school is to you school?Communication Monographs, 70, 351–360.
TylerB. D., & CobbsJ. B. (2015). Rival conceptions of rivalry: Why some competitions mean more than others. European Sport Management Quarterly, 15, 227–243.