Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

Browse

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

A Note from the SMA Executive Director

Sport Marketing Quarterly

Impact Factor: 1.8 / 5-Year Impact Factor: 2.3

Journal Homepage Submission guidelines

Restricted access

Research article

First published online June, 2014

A Note from the SMA Executive Director

Volume 23, Issue 2

https://doi.org/10.1177/106169341402300201

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Restricted access

Corrigendum to “Omni-Channels: A New Paradigm to Understanding Purchase Decisions in the Sporting Goods Domain”

Restricted access

How Language Affects Audience Cognition in Sports Sponsorship: Insights From Esports Broadcasting

Restricted access

Managing Athlete Endorser Image: The Effect of Endorsed Product

Restricted access

The Effectiveness of Advertising Embedded in Televised Sport Programming: How Team Performance Influences Attitude Formation