A Reexamination of the Construct and Concurrent Validity of the Psychological Commitment to Team Scale

Abstract

Researchers have been interested in the psychological constructs of sport consumer loyalty for a considerable time, but until recently there has been a dearth of psychometri-cally valid measurement instruments. In an attempt to rectify this situation, Mahony, Madrigal, and Howard (2000) constructed the Psychological Commitment to Team (PCT) scale. Although the PCT scale had relatively good psychometric properties, Mahony et al. did not evaluate the construct validity by using a confirmatory factor analysis, a more rigorous technique. Thus, we attempted to extend the work of Mahony et al. by examining the construct and concurrent validity of the PCT scale. The results of a confirmatory factor analysis indicated that the PCT scale did not have adequate construct validity. The Pearson correlation values indicated that the PCT scale had adequate concurrent validity. We have suggested several improvements so that sport marketers can retrieve better information from consumers through the use of a psychometri-cally valid instrument.