The Day of the Week's Impact on Selected Socio-demographic Characteristics and Consumption Patterns of Spectators at a Ladies Professional Golf Association Event
Restricted accessResearch articleFirst published online December, 2002
The Day of the Week's Impact on Selected Socio-demographic Characteristics and Consumption Patterns of Spectators at a Ladies Professional Golf Association Event
The purpose of this study was to determine if the day of the week impacted select socio-demographic characteristics and consumption patterns of spectators attending a Ladies Professional Golf Association (LPGA) event. A questionnaire was administered to randomly selected spectators on each day of the tournament using the spectator-intercept method for golf developed by Hansen and Guathier (1993). Two-way Chi square analysis determined that significant differences exist regarding the socio-demographics of employment status and age and the consumption pattern of how tickets were acquired and yearly rounds of golf played. No significant differences existed based on the socio-demographic characteristic of income and gender.
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