Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

Browse

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Book Review: Radical Marketing from Harvard to Harley,Lessons from Ten that Broke the Rules and Made it Big

Sport Marketing Quarterly

Impact Factor: 1.8 / 5-Year Impact Factor: 2.3

Journal Homepage Submission guidelines

Restricted access

Book review

First published online March, 2000

Book Review: Radical Marketing from Harvard to Harley,Lessons from Ten that Broke the Rules and Made it Big

Volume 9, Issue 1

https://doi.org/10.1177/106169340000900108

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Retricted access

New Life Art Decision Breathes New Life into Artists’ First Amendment Rights

Retricted access

“Dawg Pound” decision provides guidance for fan group-related trademarks

Retricted access

Personality Fit in NASCAR: An Evaluation of Driver-Sponsor Congruence and its Impact on Sponsorship Effectiveness Outcomes

Retricted access

NAME: Vic Gregovits