MullinB.J., HardyS., & SuttonW.A. (1993). Sport Marketing. Champaign, IL: Human Kinetics.
2.
MullinB.J., HardyS., & SuttonW.A. (2000). Sport Marketing (2nd ed.). Champaign, IL: Human Kinetics.
3.
PringleL.G. (2001). The Academy and the practice: In principle, theory and practice are different. But, in practice, they never are. Marketing Science, 20(4), 373–381.