This research study aims to examine the impact of institutional artificial intelligence (AI) implementation on students’ academic achievement considering the role of ethical considerations. A quantitative approach was employed and data was collected using a non-probability convenience sampling technique, targeting students from different universities in Bangladesh. A total of 214 valid responses were collected and the partial least squares-structural equation modeling estimation procedure was performed using WarpPLS software. The results demonstrate a positive correlation with the rising trend of AI utilization in higher education. Nonetheless, this connection weakens when ethical aspects are considered as a moderator that highlights the originality of this study.
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