Abstract
This essay is intended to foster reflection and action on the impact of the escalating changes in journal publication practices on our PhD students and junior colleagues. Based on our experiences and observations, we argue that journals, at least in management (first author) and marketing (second author) that accept empirical research, are demanding ever-increasing amounts of data, duplicative studies, and methodological elaborations for publication, and that these are having a detrimental impact on our PhD students, our junior colleagues and, ultimately, the future of our fields. We argue that expecting ever more work of our students and junior colleagues and not adequately weighing costs versus benefits is not fair nor professional.
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