This study analyzes a project involving students enrolled in an intercultural communication class that employs service-learning. Participants were given the Generalized Ethnocentrism (GENE) scale developed by Neuliep and McCroskey at the beginning and conclusion of a semester of service-learning with a cultural group different than their own. Results indicate a significant decrease in ethnocentrism from the beginning to the end of the semester. Analysis of students' written reflections about their service experiences reinforces the conclusion that service-learning played a part in reducing ethnocentrism. Although further research is needed to provide a control for the manipulation, there is a preliminary indication that service-learning with diverse cultures may provide a type of consistent, deep, and meaningful contact that leads to lower levels of ethnocentrism.
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