Using FarmVille in an Introductory Managerial Accounting Course to Engage Students,Enhance Comprehension,and Develop Social Networking Skills

Abstract

This article explores the use of the free Zynga computer game FarmVille, which is played in conjunction with Facebook^®, to facilitate active learning in a managerial accounting course. Results indicate that it invokes an improved understanding of the accounting content, particularly among nonaccounting majors; a high level of student satisfaction with the assignment; and excellent outcomes in developing peer-to-peer and faculty–student relationships. This innovative approach is offered as an alternative way to achieve managerial accounting learning objectives. Its greatest strength is the social networking benefits it brings.

Keywords

active learning social networks managerial accounting student retention computer games

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