Abstract
Using a simultaneous probit model, the present study examines differences in potential viewership of federal legislative television across the 50 states. A unique 1986 survey of C-SPAN2 subscribership provided by Crain and Goff (1988) is employed. With data from the 99th Congress, the estimates suggest that senators with great potential constituent audiences will exhibit an increased likelihood of employing parliamentary devices (such as the filibuster) that offer an opportunity for political posturing or grandstanding in a persuasive advertising manner.
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