A need to facilitate effective international business encounters, which are underpinned by the personal values of managers, has led to significant pragmatic interest in understanding work goals cross-culturally. This study examines the work goals of I I5 managers from the unique and industrializing nation of Brunei. The results reveal a high degree of consensus as well as some differences in managerial work goals. The four dominant work goals across the personal characteristics of gender, age groups, educational levels, and managerial levels included opportunity to learn, interesting work, good physical working conditions and a lot of autonomy. The implications for the findings are discussed.
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