This article analyses the contradictory constructions of gender relations in the popular Australian sport magazine Inside Sport. The investigation shows that, while overt sexual exploitation of women is still present, particularly in the pictorial content, more complex marginalizing practices are also in evidence. Furthermore, it will be argued that the juxtaposition of critical text and exploitative graphics is organized to convey a sense of `balanced' coverage and representation. The magazine's formula of men's sports/women's bodies reflects, constructs and perpetuates beliefs about hegemonic masculinity and emphasized femininity in Australian society.
Anderson-Meehan, S. (1995) `Letter to the Editor', Inside SportAugust: 6.
2.
Australian Sports Commission and Office of the Status of Women (1985) Women, Sport and the Media.Canberra: Australian Government Printing Services.
3.
Baker, T. (1995) `Runaway Winner', Inside SportOctober: 110-119.
4.
Beers, C. (1995) `Representation of Female Athletes in the Golden Girls of Athletics Calendar'. Paper presented at the Tenth Sporting Traditions Conference, The University of Queensland.
5.
Birrell, S. (1988) `Discourses on the Gender/Sport Relationship', Exercise and Sport Science Review16: 459-502.
6.
Booth, D. and Tatz, C. (1995) `The Big Picture', Inside SportDecember: 14.
7.
Bordo, S. (1989) `The Body and the Reproduction of Femininity: A Feminist Appropriation of Foucault', in A. Jaggar and S. Bordo (eds) Gender/Body/Knowledge.New Brunswick, NJ: Rutgers University Press.
8.
Carlisle, F. (1995) `China No Go', Inside SportNovember: 18-29.
9.
Castle, L. (1995) `Letter to the Editor', Inside SportJuly: 6.
10.
Chomsky, N. (1987) Necessary Illusions.Montreal: CBC Enterprises.
11.
Cockerill, I. (1995a) `Cathy Freeman's Dream Run', Inside SportFebruary: 18-24.
12.
Cockerill, I. (1995b) `Going the Distance', Inside SportJuly: 48-56.
13.
Cole, C. and Hribar, A. (1995) `Celebrity Feminism: Nike Style Post-Fordism, Transcendence, and Consumer Power', Sociology of Sport Journal12: 347-369.
14.
Connell, R.W. (1987) Gender and Power.Sydney: Allen and Unwin.
15.
Creedon, P. , ed. (1994) Women, Media and Sport: Challenging Gender Values.Thousand Oaks, CA: Sage.
16.
Crosthwaite, R. (1995a) `Nice Pecs, Shame about the Gender', Inside SportSeptember: 166.
17.
Crosthwaite, R. (1995b) `Netball's Dream Team', Inside SportOctober: 140-149.
18.
Davis, L. (1997) The Swimsuit Issue and Sport. Hegemonic Masculinity in Sports Illustrated.Albany: SUNY Press.
19.
Dobbins, B. (1995) `Maximum Women', Inside SportFebruary: 34-41.
20.
Duncan, M.C. (1990) `Beyond Analyses of Sport Media Texts: An Argument for Formal Analyses of Institutional Structures', Sociology of Sport Journal10: 353-372.
21.
Duncan, M.C. and Hasbrook, C. (1988) `Denial of Power in Televised Women's Sport', Sociology of Sport Journal5: 1-21.
22.
Embrey, L. , Hall, A. and Gunter, A. (1992) `Olympians Facing the Media', Refractory Girl43: 10-13.
23.
Fynes-Clinton, M. (1995a) `The Reen Machine', Inside SportApril: 60-67.
24.
Fynes-Clinton, M. (1995b) `Real Life Gladiators', Inside SportOctober: 130-133.
25.
Herman, D. and Chomsky, N. (1988) Manufacturing Consent: The Political Economy of the Mass Media.New York: Pantheon.
26.
Humphreys, D. (1995) `Letter to the Editor', Inside SportMarch: 8.
27.
Inside Sport (1992) `Editor's Note', September: 4.
28.
Inside Sport (1995a) `A Pack of Women', June: 110-116.
29.
Inside Sport (1995b) `Awe naturel', March: 76-86.
30.
Jarratt, I. (1995) `The Ten Worst Performances of 1994', Inside SportJanuary: 26.
31.
Kane, M.J. and Greendorfer, S. (1994) `The Media's Role in Accommodating and Resisting Stereotyped Images of Women in Sport', in P. Creedon (ed.) Women, Media and Sport: Challenging Gender Values.Thousand Oaks, CA: Sage.
32.
Keane, S. (1995) `Male Groin Strains Get a Guernsey as Female World Champions are Ignored', Refractory Girl49: 7-9.
33.
Lenskyj, H. (1991) Women, Sport and Physical Activity: Research and Bibliography (2nd edn). Ottawa: Sport Information Resource Centre.
34.
Lenskyj, H. (1995) `Sport and the Threat to Gender Boundaries', Sporting Traditions12(1): 47-60.
35.
Lloyd, B. (1995) `Blinded by Science', Inside SportMarch: 18-29.
36.
Lumpkin, A. and Williams, L. (1991) `An Analysis of Sports Illustrated Feature Articles, 1954-1987', Sociology of Sport Journal8: 16-32.
37.
McKay, J. (1991) No Pain, No Gain? Sport and Australian Culture.Sydney: Prentice Hall.
38.
McKay, J. (1995) ` “Just do it”: Corporate Sports Slogans and the Political Economy of “Enlightened Racism” ', Discourse16(2): 191-201.
39.
MacNeill, M. (1988) `Active Women, Media Representations and Ideology', in J. Harvey and H. Cantelon (eds) Not Just a Game.Ottawa: University of Ottawa Press.
40.
Messner, M. (1988) `Sports and Male Domination: The Female Athlete as Contested Ideological Terrain', Sociology of Sport Journal5: 197-211.
41.
Miller, T. (1990) `Sport, Media and Masculinity', in D. Rowe and G. Lawrence (eds) Sport and Leisure: Trends in Australian Popular Culture.Sydney: Harcourt Brace Jovanovich.
42.
Office of the Status of Women (1993) Women: Shaping and Sharing the Future.Canberra: Australian Government Publishing Service.
43.
Phillips, D. (1992) Australian Women at the Olympic Games.Kenthurst, NSW: Kangaroo Press.
44.
Pitt, H. (1996) `Sex Equality Now Par for the Course', The Sydney Morning Herald29July: 10.
45.
Pronger, B. (1990) The Arena of Masculinity.New York: St Martin's Press.
46.
Simms, G. (1995) `Precious Mettle', Inside SportNovember: 144-146.
47.
Stell, M. (1991) Half the Race: A History of Australian Women in Sport.Sydney: Angus and Robertson.
48.
Stringer, H. (1995) `China's Great Wall of Lies', Inside SportJanuary: 14-23.
49.
Summers, A. (1975) Damned Whores and God's Police.Ringwood, Victoria: Penguin.
50.
Tatz, C. (1995) `The Dark Side of Australian Sport', Inside SportMarch: 19-24.
51.
The Sports Factor (1997) ABC Radio National, 20 February (transcripts are available at http://www.abc.net.au/rn).
52.
Tom, E. (1996) `A Chip Off the Old Bloke', The Sydney Morning Herald13July: 8S.
53.
Toohey, K. (1997) `Australian Television, Gender and the Olympic Games', International Review for the Sociology of Sport32(1): 19-29.
54.
Vaughan, R. (1995) `Mexican Stand-Off', Inside SportNovember: 55-64.
55.
Williams, D. (1995) `The Incredible Exploding Woman', Inside SportAugust: 98-103.
