Abstract
This study examines how public criticism of cricket teams in India varies by gender, particularly following high-profile defeats. Despite increasing visibility for women’s cricket, there is limited empirical work exploring whether women athletes face distinct or more severe forms of online scrutiny. Drawing from 300 tweets (150 each) reacting to India’s losses in the 2023 International Cricket Council (ICC) Men’s World Cup final and the 2024 Women’s T20 World Cup decisive group-stage match against Australia, this mixed-methods analysis investigates the nature and tone of public reactions. Tweets were collected via purposive sampling using Twitter’s advanced search Application Programming Interface (API) within 48 hours of each defeat. Thematic content analysis and chi-square testing reveal significant gendered differences in criticism. Tweets targeting the women’s team were more generalised, abusive, and laced with gendered and sexualised slurs. In contrast, criticism of the men’s team tended to be strategic, performance-focused and sometimes sympathetic. These findings challenge the assumption that women athletes are treated more leniently by the public. The study underscores how sports failures serve as flashpoints for reinforcing hegemonic masculinity and cultural anxieties around gender. It highlights the need to redefine what constitutes ‘equal criticism’ in sports discourse and calls for greater attention to the gendered nature of digital abuse in emotionally charged contexts.
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