In the last few years, with the rise of social media, India has witnessed systematic disinformation campaigns attacking Muslim minority communities. Women influencers connected to Hindu nationalism play a crucial role in these campaigns online. This article examines the role of Hindu-Right women as political influencers. I examine the different engagement techniques deployed by these right-wing political influencers to spread disinformation-assisted hate speech online. I argue that the different engagement techniques these influencers deploy are a form of aspirational labour that advances their position within the broader Hindu nationalism project. I develop the concept of virtuous intimacy to explore how women influencers play an important role, especially in drawing women into the fold of Hindutva on the claims of shared experience.
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