Abstract
This case focuses on entrepreneurship and small businesses among immigrant communities in Canada. The Persian Rug story tells the story of two Persian immigrants to Canada who established the ‘The Persian Rug’ store by illustrating their interesting migration and settlement journey that has contributed to the vibrancy of a multicultural Canadian society. The case emphasizes various small business-versus-entrepreneurship characteristics and the opportunities and challenges associated with a business start-up in foreign territories. The notion of social embeddedness and forms of capital plays a key role in understanding the entrepreneurship process for these Persian migrant entrepreneurs.
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