This research investigates the impact of green supply chain management (GSCM) practices on the sustainability performance of Kerala’s Ayurvedic manufacturing sector. By examining green procurement, processing, distribution, inventory management, and logistics, the study reveals a moderate positive relationship between GSCM practices and sustainability. Notably, green processing, inventory management, and logistics emerge as key drivers, while procurement and distribution have limited effects. The findings underscore the importance of recycling, reuse, and degradability in enhancing sustainability, offering actionable insights for industry practitioners and policymakers to optimize resource use and minimize environmental impact.
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