Retailing is the most active and attractive sector of the last decade. However, there has been a dismal performance by many domestic and global players because of the Westernised formats followed blindly and then replicated without considering the profound differences in various macro and micro environmental factors. So there is a need to find out the difference in retail purchase behaviour of people with different demographics and geographic locations which is particularly important in case of Food and Grocery segment. This paper projects the variation in Retail Purchase Factors across customers with different demographics and geographic locations and suggests a way out for formulating retail strategy for the upcoming retailers.
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