Elevating the customer shopping experience Through digital technologies: How Wegmans Food Markets became a destination

Abstract

Wegmans Food Markets have been in the Northeastern United States since 1916 and have grown into a large chain with $11.2 billion in annual sales, a reputation among consumer as “America’s favorite grocery store,” and a business model that keeps them highly competitive in the market. While the stores have the feel of a European open-air market, Wegmans is using cutting-edge technology and modern philosophies to remain relevant and expand. This article discusses the history of Wegmans and how they are employing technology to benefit customers and their bottom line.

Keywords

Wegmans food markets automation robotics grocery retailing big data analytics digital technology forecasting e-groceries cloud computing home delivery food service

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