Effective supply chain management has become a potential way nowadays to improve organisational performance through matching supply chain practices and competitive advantages in the competitive world. Organisations focus on better supply chain management practices to gain competitive advantage for better organisational performance. This research conceptualises and develops five secondary constructs for supply chain practices (use of technology, SC speed, Customer satisfaction, SC integration, and Inventory management). The research also identifies four primary competitive advantage constructs (Inventory Management, Customer Satisfaction, Profitability, and Customer Base Identification) and six primary organisational performance constructs (Market Performance, SC Competencies, Stakeholder Satisfaction, and Innovation and Learning). The data for analysis was collected from top 10 non-livestock organised retail players operating in Punjab, Haryana, Chandigarh, New Delhi and, Gurgaon in India. The relationships among supply chain practices, competitive advantage, and organisational performance, are tested in the proposed framework using structural equation modelling. The results indicate that Indian retailers know that competitive advantage has high impact on SCP but they fail in matching supply chain practices, competitive advantage and, organisational performance.
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