Sage Journals: Discover world-class research

Abstract

Apart from land, labour, capital and technology, any entrepreneurship venture involves efficient use of networks which may be for generating business or increasing the efficiency in business processes. The given case is one such compilation of data about an entrepreneurship venture where the protagonist uses the concept of networks in business. The business model used by him has been successful in short term but he is apprehensive of its utility in long term, especially in the light of the problems which he is currently facing. This entrepreneur operates a micro enterprise located in a backward district of India and uses his networks to start a business. The case discusses the application and utility of supply chain networks in microenterprises. The basic objective of the case is to provide for discussions to the problems this business is facing with a focus on the business and not the entrepreneur. This involves a study of the business model in practice by the protagonist as of now, the problems faced by the business and related present and future issues.

Keywords

Entrepreneurship Business Model Rural Markets Networking Supply Chain

Get full access to this article

View all access options for this article.

References

Ahroni

, (1966), The Foreign Investment Decision Process, Harvard Business School Press, Boston, MA.

Barringer

B. R.

Ireland

R. D.

, (2008), Entrepreneurs hip: Successfully Launching New Ventures, Pearson Education, New Delhi.

Bolton

Thompson

, (2002), Entrepreneurs, Butterworth-Heinemann, Oxford.

Bygrave

, (1997), “The Entrepreneurial Process,” in the Portable MBA in Entrepreneurship,” John Wiley and Sons., New York.

Calof

J. C.

, (1994), “The Relationship between Firm Size and Export Behaviour Revisited,” Journal of International Business Studies, 25.2, pp. 367–387.

Casson

, (1982), The Entrepreneur-An Economic Theory, Martin Robertson, Oxford.

Chesbrough

H. W.

, (2003), Open Innovation, Harvard Business School Press, Boston, MA.

Christopher

M. G.

, (1992), Logistics and Supply Chain Management, Pitman, London.

Coviello

N. E.

McAuley

, (1999), “Internationalisation and the Smaller Firm: A Review of Contemporary Empirical Research,” Management International Review, 39.3, pp. 223–256.

10.

Coyle

J. J.

Langley

C. J.

Gibson

B. J.

Novack

R. A.

Bardi

E. J.

, (2009), A Logistics Approach to Supply Chain Management, Cengage Learning, New Delhi.

11.

Deutsch

, (1960), “The Effect of Motivational Orientation upon Trust and Suspicion” Human Relations, pp. 123–39.

12.

Fisher

M. L.

, (1997), “What is the Right Supply Chain for Your Product?” Harvard Business Review (March-April), pp. 105–116.

13.

Fung

V. K.

Wind

, (2007), Competing in a Flat World-Building Enterprises for a Borderless World, Wharton School Publishing, New York.

14.

Harland

C. M.

, (1996), “Supply Chain Management: Relationships, Chains and Networks,” British Journal of Management, 7 (Special Issue), pp. S63–S80.

15.

Hill

, (1985), Manufacturing Strategy, MacMillan, London.

16.

Huxham

, (1996), Creating Collaborative Advantage, Sage Publishers, London.

17.

Ibrahim

A. B.

McGuire

, (2001), “Technology Transfer Strategies for International Entrepreneurs,” International Management 6.1, pp. 75–83.

18.

Ibrahim

A. B.

, (2004), “Internationalisation: Motive and Process,” in Dana

Leo-Paul

(Ed.), Handbook of Research on International Entrepreneurship, pp 129–136, Edward Elgar Publishing Limited, USA.

19.

Jennings

R. C.

Cooper

, (1994), Business Elites, Routledge, London.

20.

Larson

, (1992), “Network Dyads in Entrepreneurial Settings: A Study of the Governance of Exchange Relationships,” Administrative Science Quarterly, 37, pp. 76–104.

21.

Lorange

Roos

, (1993), Strategic Alliances: Formation, Implementation, and Evolution, Black well, Cambridge, MA.

22.

Mattessich

P. W.

Monsey

B. R.

, (1992), Collaboration: What Makes it Work? Wilder Foundation, St Paul, MN.

23.

Mohr

Spekman

, (1994), “Characteristics of Partnership Success: Partnership Attributes, Communication Behaviour and Conflict Resolution Techniques,” Strategic Management Journal, 15.2, pp. 135–152.

24.

Myhr

Spekman

R. E.

, (2005), “Collaborative Supply-chain Partnerships Built upon Trust and Electronically Mediated Exchange,” Journal of Business and Industrial Marketing, 20.4/5, pp. 179–86.

25.

Ross

D. F.

, (2003), Introduction to e-Supply Chain Management: Engaging Technology to Build Market-Winning Business Partnerships, St. Lucie Press, U.S.A.

26.

Sahay

B. S.

, (2003), “Understanding Trust in Supply Chain Relationships,” Industrial Management and Data Systems, 103.8, pp. 553–563.

27.

Schindehutte

M. M.

LaForge

, (2002), “Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives,” Journal of Marketing Theory and Practice, 10.4, pp. 1–20.

28.

Sivades

Dwyer

F. R.

, (2000), “An Examination of Organisational Factors Influencing New Product Success in Internal and Alliance Based Processes,” Journal of Marketing, 64.1, pp. 31–49.

29.

Zontanos

Anderson

A. R.

, (2004), “Relationships, Marketing and Small Business: An Exploration of Links in Theory and Practice,” Qualitative Market Research, 7.3, pp. 228–236.

Managing the Network: The Case of a Micro-Enterprise

Abstract

Keywords

Get full access to this article

References