Managing the Network: The Case of a Micro-Enterprise

Abstract

Apart from land, labour, capital and technology, any entrepreneurship venture involves efficient use of networks which may be for generating business or increasing the efficiency in business processes. The given case is one such compilation of data about an entrepreneurship venture where the protagonist uses the concept of networks in business. The business model used by him has been successful in short term but he is apprehensive of its utility in long term, especially in the light of the problems which he is currently facing. This entrepreneur operates a micro enterprise located in a backward district of India and uses his networks to start a business. The case discusses the application and utility of supply chain networks in microenterprises. The basic objective of the case is to provide for discussions to the problems this business is facing with a focus on the business and not the entrepreneur. This involves a study of the business model in practice by the protagonist as of now, the problems faced by the business and related present and future issues.

Keywords

Entrepreneurship Business Model Rural Markets Networking Supply Chain

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