Taking cue from the recent surge in organisational culture and effectiveness studies' mainly in Western countries, the present study investigated the link between these two constructs using Denison's Organisational Culture Survey (DOCS) in the Indian context. The results, besides finding a strong support for the DOCS model, indicated that of the four cultural traits studied–involvement, adaptability, mission, and consistency, mission was found to be a single most cultural trait responsible for a number of bottom-line performance indicators. The implications of and limitations to the study are also discussed.
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