"Core disgust" is a food related emotion that is rooted in evolution but is also a cultural product. Seven categories of disgust elicitors have been observed in an American sample. These include food, animals, body products, sexual de viance, body-envelope violations, poor hygiene, and contact with death. In addition, social concerns such as interpersonal contamination and socio- moral violations are also associated with disgust. Cross-cultural analyses of disgust and its elicitors using Israeli, Japanese, Greek and Hopi notions of disgust were undertaken. It was noted that disgust elicitors have expanded from food to the social order and have been found in many cultures. Expla nations for this expansion are provided in terms of embodied schemata, which refer to imaginative structures or patterns of experience that are based on bodily knowledge or sensation. A mechanism is suggested whereby disgust elicitors are viewed as a prototypically defined category involving many of the embodied schemata of disgust. It is argued that each culture draws upon these schemata and its social and moral life is based on them.
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