‘From now on we speak civilized Dutch’: the authors of Flanders,the language of the Netherlands,and the readers of A. Manteau

Abstract

Subjugated to the linguistic and literary norms of the Netherlands and, at the same time, confined to the borders of the multilingual state of Belgium, Flemish authors have always had to struggle hard to legitimize their cultural identity. After the Second World War, however, Flemish literature suffered from an existential crisis due to the fact that a small but prominent part of the Flemish Movement had collaborated with the German occupiers. Publishers therefore had to explore new ways in which to turn Flemish literature into a commercially and artistically successful commodity in Flanders and the Netherlands. Introducing a theoretical framework that was conceived of by Pierre Bourdieu and further elaborated on by Pascale Casanova in The World Republic of Letters, this article will discuss and interpret the ways in which Flemish publishers have edited, designed, and marketed literary texts, and explore the positive and negative effects which strategies of assimilation and differentiation have had on the reception of those texts. The reading practices engaged in by literary gatekeepers, both in Belgium and in the Netherlands, are shown to have been a profoundly influential force in the history of Flemish literature.