Traditionally, self-control research has put a strong focus on the mechanisms that support the control of behavior in the face of temptation. This emphasis in the field has led to some neglect of desire as an impelling force that needs to be controlled. However, the focus appears to be shifting, as recent research has led to novel insights into the nature of desire. In this review, we integrate these insights into how desire emerges, how it operates, and how it may best be controlled. Drawing on competitive-access models of working memory and dynamical reprocessing models, we highlight, among other factors, the role of top-down attentional resources in preventing the early conscious processing and subsequent escalation of desire.
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