In an increasingly globalized world, social justice issues dominate the news. Libraries are often viewed as places where social justice ideals are upheld and promoted. This paper uses a content analysis methodology of 10 North American library and information science program websites to discover how social justice education is marketed to potential students through an examination of open access course descriptions, mission statements, and core learning objectives where available. Findings indicate that social justice is embedded in library and information science programs, but there are limited opportunities for prospective students to seek out these courses due to a lack of open access course descriptions and mission statements and shortage of integration in required courses. If library and information science educators want to attract future librarians with strong social justice agendas, then the promotional materials will need to be more explicit in regards to how these programs can aid students in building a social justice mindset.
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