Abstract
This article takes Marx's analysis of the `commodity form' and `value' and relates these to the `abstraction' of `value' applicable to the emergence and commodification of subjectivity within capitalist society. The article argues that we do not need to turn to psychology for an explanation of human emotion and desire, but that Marx in his analysis of commodities as personified entities offers us a medium through which to formulate the origins of human subjectivity, need and desire as they emanate from the social process of exchange specific to capitalism.
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