This study explores how government support and consumer awareness affect the waste of electrical and electronic equipment reverse logistics in the circular economy framework. To improve waste of electrical and electronic equipment reverse logistics consumer awareness, the extended triple bottom line concept introduces technology with traditional economic, social, and environmental aspects. The impact of government initiatives on consumer awareness and socioeconomic factors on the intention to reuse the waste of electrical and electronic equipment reverse logistics is examined. Partial least squares structural equation modeling was used to analyze survey data from 330 Chinese participants. The results revealed that government policies significantly influence extended triple bottom line awareness while socioeconomic factors impact waste of electrical and electronic equipment reverse logistics reuse intentions. However, direct government support does not significantly impact the expected service quality of waste of electrical and electronic equipment reverse logistics. These findings improve the literature by identifying relevant factors and boosting waste of electrical and electronic equipment reverse logistics comprehension in a circular economy environment, driving the development of efficient and sustainable waste management strategies.
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