This article investigates the extent to which classical gender stereotypes are transmitted in the public space of higher education institutions and how this contributes to maintaining a social vision in which an unequal distribution of gender persists. This study analyzes, from a multimodal perspective, posters hung on walls in secondary schools and a university in a Spanish city over a period of several months. Results show that although the linguistic messages used in these posters avoid any reference to gender, images continue to represent classical stereotypes in a subtle and an inexplicit way. Images depict daily life activities, unexceptional and apparently without gender ideology. However, they still associate gender with classical roles. In this context, the explicit institutional educational discourse contrasts with the still persistent implicit transmission of a sexist idea of the genders in the visual representations analyzed.
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