Racism in the global era: Analysis of Korean media discourse around migrants,1990–2009

Abstract

Racism has taken on subtle forms that are hard to notice unless given careful attention. In the era of globalization, interpreting racism becomes more complicated in that globalization intensifies both racist and anti-racist reactions. This article examines how racism in the global age has evolved into a subtler form. Using both frame analysis and critical discourse analysis, I examine the Korean media’s discourse around migrants in the past two decades (1990–2009). Findings show that the dominant attitude taken by the Korean media toward migrants has been positive, which is counter-intuitive considering Korea’s notorious ethnocentrism. However, a critical discursive approach reveals that these positive discourses have a variety of effects: they ironically ‘victimize’ and ‘objectify’ migrants, overlook the question of how to empower migrants, and reveal misunderstandings over what it means to embrace diversity. I conclude that in Korea, where the tension between globalization and nationalism is intense, racial prejudice becomes more disguised under the cliché of political correctness, such as the rhetoric of multiculturalism and diversity.