Abstract
Peerages and baronetages were successful commercial directories sold by a number of prominent London booksellers from the beginning of the 18th century. They provided an account of most titled families (peers as well as baronets). As serial publications, they were intended for a larger public in need of identification tools in a context of expanding urban sociability and of major recomposition within the elites. In these pocket books, there were no longer the elaborate tree diagrams that had ornamented most of the visitation books of the College of Arms, and which still could be found among ancient family papers. This transition was required for technical, commercial, and also ideological reasons. The selling point for publishers was to provide an up-to-date account of the ‘modern’ families, which could be better achieved through alphabetical listings, biographical discourses, or tabular charts. However, this formal reconfiguration led to many criticisms. These family directories were accused of compromising the dignity of titled families. The idea of a lost Golden Age when ancient lineages had been exhibited on stone, wooden panels, or vellum regained some appeal among social commentators. After 1760, with the renewal of radicalism and the onset of the age of revolutions, tree thinking came to be rehabilitated, but was also reinvented to better defend and naturalise social hierarchies. In this context, trees were increasingly used as powerful national emblems and less as dynastic emblems. The changing fortunes of family trees in 18th-century British prints enable us to reflect on the ideological aspects of the visualisation of kinship.
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