Abstract
Significant motivations are prevalent in the USA for strategic partnering between industrial companies and research universities. In addition to the obvious element of collaborative research activity, consideration should be given to including in this strategic alliance the placement of engineering graduates in career positions with the industrial partner as well as the opportunity for participation in the university's continuing engineering education and cooperative work-study programmes. The important mutual benefits that accrue to the partners in such alliances are reviewed in this paper. The impediments to establishing these partnerships that result from the different cultures are presented together with a possible means of overcoming these hurdles through the use of a master research agreement.
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