Abstract
Despite major advances in the partnership between industry and higher education, much still remains to be achieved in practice. The diverse reasons why IBM United Kingdom invests in education, and higher education in particular, are explored. Key educational issues, relevant to the company's interests, are identified and give a strategic framework for this investment. Examples of the company's involvement with higher education are described to illustrate how the partnership is realized. Finally, key factors in the company's strategy are identified.
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