In China, entrepreneurship remains a non-traditional career for women, but little is known about how young single women may opt for entrepreneurship against the social penalty. This study focuses on single female entrepreneurs and finds them being stigmatised as doing inappropriate jobs and (consequently) staying single. The interviewees responded differently, by (1) coordinating their career and family formation plans to make them compatible, (2) justifying their being single based on their entrepreneurial achievements and (3) compensating for their deviance and using their economic capability to fulfil other family roles. In contrast to the ‘androcentric’ business model based on carefree agents, female entrepreneurs illustrate different forms of agency to accommodate career aspirations and family duties. Given China’s market-oriented reforms, persisting gender beliefs and the socialist legacy, this study illustrates women’s fluid and interactive agency in response to the gendered penalty in non-traditional careers.
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