Drawing on an ethnographic study of an empirically neglected sector and setting of employment, namely sales-service work in sex shops located in London’s Soho, this article develops the sociological analysis of sales-service work in two ways. First, it emphasizes the inter-relationship between emotion, aesthetics and sexuality underpinning the performance of sexualized labour, shaping the way in which the latter is enacted and embodied. Second, it highlights the importance of locating, or placing sexualized labour, teasing out the ways in which it is encoded and embedded in the particular place in which it is performed, a theme that remains under-developed in the study of sales-service work to date.
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