Contesting Power From the Periphery: The Latin American Sociological Imagination and the Media

Abstract

Although today media and communication studies across Latin America are closely linked to critical sociology, this was not always the case. In this article, we explore how the interaction between social communication (which includes communication and media studies) and critical sociology, in the Latin American context, evolved over time. In so doing, we examine how, and in which directions, media theory has developed and how it relates profoundly with critical sociology. This piece is an attempt to summarize this process and look at current contributions that propose more inclusive and participatory media. The key argument that it took a long time for Latin America’s media studies to link itself with critical sociology but once that happened, it produced a distinctive school of thought that is counter-hegemonic and directs itself towards the contestation of power and oppression by linking itself with the popular.