The Role of Organizational Identification in the Communicative Constitution of an Organization: A Study of Consubstantialization in a Young Political Party
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The Role of Organizational Identification in the Communicative Constitution of an Organization: A Study of Consubstantialization in a Young Political Party
Concerns for organizational identification (OI) are recurrent in organizational communication research. However, few studies show how this process unfolds during everyday interactions. To address this issue, OI is conceived in this article as a process of “consubstantialization” that plays a central role in the coproduction of an organization’s substance. The value of this new way of viewing OI is demonstrated through a detailed analysis of a debate that focused on the constitution of a young political party in Quebec, Canada. This analysis shows how identification, as well as dis-identification and mis-identification, occur through the mobilization of different agents and how these intricate processes feed into the communicative constitution of an organization.
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