Storytelling as a Public Health Tool: Leveraging Children’s Literature to Promote Health Education and Behavior

Abstract

Children’s literature is an underutilized but increasingly relevant tool for health promotion practice. Narrative-based approaches embedded in storybooks can support observational learning, normalize preventive behaviors, and promote early health literacy in developmentally appropriate ways. Drawing on Social Cognitive Theory and recent evidence from infectious disease prevention, oral health promotion, and COVID-19 communication, this article argues that children’s literature represents a critical emerging trend in health promotion. Integrating storytelling into schools, libraries, and community health settings may strengthen engagement, equity, and sustainability of child-focused health promotion efforts.