This study advances the Prime Aesthetic Theory for Dress by examining the role of imprinting processes during sensitive developmental phases, particularly emerging adulthood, in shaping Aesthetic Dress Preferences (ADP). Through semi-structured interviews with thirty female participants born before 1992, data were analyzed using constant comparison to explore the relationship between past and present ADP. Findings support the concept of a “Prime Aesthetic,” illustrating how early-life experiences, especially during emerging adulthood, create lasting preferences that persist into adulthood. The study highlights the importance of considering social, psychological, neurological, and physical dimensions in understanding how ADP form and evolve. The proposed Prime Aesthetic model demonstrates the lasting impact of sensitive developmental phases on ADP. This research contributes to theory development in apparel and textile scholarship and offers valuable insights for designers, merchandisers, and marketers, emphasizing the need to understand not only current trends but also the Prime Aesthetic of their target consumers.
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