Sage Journals: Discover world-class research

Abstract

This study was designed to identify variables related to Internet information search and shopping intentions for apparel products among computer users residing in major metropolitan cities across the nation. Stepwise multiple regression analysis, multivariate analysis of covariance (MANCOVA), and analysis of covariance (ANCOVA) were employed to analyze the national data (n = 684) collected through a mail survey. Internet information search intention was the most significant variable related to Internet shopping intention for apparel products. Certain attitudes toward Internet shopping were significantly related to computer users’ information search intention for apparel information and shopping intention for apparel products through the Internet. Main effects and interaction effects of a limited number of demographic characteristics were also identified.

Keywords

information search Internet shopping shopping intention

Get full access to this article

View all access options for this article.

References

Akaah, I. , Korgaonkar, P. , & Lund, D. (1995). Direct marketing attitudes. Journal of Business Research, 34, 211-219.

Bonn, M. A. , Furr, H. L , & Susskind, A. M. (1999). Predicting a behavioral profile for pleasure travelers on the basis of Internet use segmentation. Journal of Travel Research, 37(4), 333-340.

Boston Consulting Group (1999). E-commerce: Press coverage. http://www.bcg.com

Darby, M. R. , & Karni, E. (1973). Free competition and the optimal amount of fraud. Journal of Law and Economics, 16, 66-86.

Donthu, N. , & Garcia, A. (1999). The Internet shoppers. Journal of Advertising Research, 39(3), 52-58.

Eastlick, M. A. (1996). Consumer intention to adopt interactive teleshopping. Marketing Science Institute, Working paper (Report No. 96-113), Cambridge, MA: Marketing Science Institute.

Eastlick, M. A. , & Feinberg, R. (1994). Gender differences in mail-catalog patronage motives. Journal of Direct Marketing, 56(9), 38-44.

Ekelund, R. B., Jr. , Mixon, F. G., Jr. , & Ressler, R. W. (1995). Advertising and information: An empirical study of search, experience and credence goods. Journal of Economic Studies, 22, 33-43.

Engel, J. F. , Blackwell, R. D. , & Miniard, P. W. (1995). Consumer behavior (8th ed.). Fort Worth, TX: The Dryden Press.

10.

Ernst & Young LLP (1999). The Second Annual Ernst and Young Internet Shopping: The Digital Channel Continues to Gather Steam. Washington DC: National Retail Federation.

11.

Fishbein, M. , & Ajzen, I. (1975). Belief, attitude, intentions, and behavior. Reading, MA: Addison-Wesley.

12.

Jasper, C. R. , & Lan, P. R. (1992). Apparel catalog patronage: Demographic, lifestyle, and motivational factors. Psychology and Marketing, 9(4), 275-296.

13.

Kim, M. , & Lennon, S. J. (2000). Television shopping for apparel in the United States: Effects of perceived amount of information on perceived risks and purchase intentions. Family and Consumer Sciences Research Journal, 28 (3), 301-330.

14.

Kopp, R. J. , Eng, R. J. , & Tigert, D. J. (1989, Winter). A competitive structure and segmentation analysis of the Chicago fashion market. Journal of Retailing, 65, 496-515.

15.

Kwon, Y. , Paek, S. , & Arzeni, M. (1991). Catalog vs. non-catalog shoppers of apparel: Perceived risks, shopping orientations, demographics, and motivations. Clothing and Textiles Research Journal, 10(1), 13-19.

16.

Mazursky, D. , & Jacoby, J. (1986, Summer). Exploring the development of store images. Journal of Retailing, 62, 145-165.

17.

McQuitty, S. , & Peterson, R. T. (2000). Selling home entertainment on the Internet: An overview of a dynamic marketplace. Journal of Consumer Marketing, 17(3), 233-248.

18.

Mixon, F. G., Jr. (1999). Customer return policies for experience goods: The impact of product price and consumer search costs on seller-provided informational cues. Applied Economics, 31, 331-336.

19.

Morganosky, M. A. , & Cude, B. F. (2000). Consumer response to online grocery shopping. International Journal of Retail and Distribution Management, 28(1), 17-26.

20.

Pipkin, J. S. (1981). The concept of choice and cognitive explanations of spatial behavior. Economic Geography, 57, 315-331.

21.

Rowley, J. (2000). Product search in e-shopping; a review and research proposition. Journal of Consumer Marketing, 17(1), 24-35.

22.

Setlow, C. (1999, April 19). E-Commerce is becoming essential. Discount Store News, 38(8), 19-19.

23.

Shim, S. , & Drake, M. F. (1990). Consumer intention to utilize electronic shopping. Journal of Direct Marketing, 4(3), 22-23.

24.

Stern, S. (2001, January). Global online retailing: An Ernst and Young special report, Stores, 83(1), 1-48.

25.

Tambini, A. (1999, January 4). Web woos women shoppers. Discount Store News, 38(1), 19-19.

Information Search and Shopping Intentions Through Internet for Apparel Products

Abstract

Keywords

Get full access to this article

References