Lines Have Been Drawn: Gender Gaps in Merchandising,Retailing and Consumer Behavior Publications

Abstract

Historical documentation of the role of women in retail development has been limited. While the Department of Commerce reports that women now own 40 percent of all service sector businesses, women remain underrepresented in significant ways. Many of the publications we utilize to educate and communicate with those studying merchandising, retailing and consumer behavior, are not inclusive. In this day and age it is difficult to believe that the lines which have been drawn are unintentional rather than purposeful, however, the author remains hopeful. In order to earn respect for our contributions to business development and the discipline, people must be aware of, and value, what has been accomplished This article presents several recommendations for strengthening our communication with key writers and decision makers in business, industry and education in an attempt to close the gap.