Restricted accessResearch articleFirst published online 2017-1
Au-delà de ce qu’il fait,ce qu’il est : comment le profil sociodémographique du dirigeant affecte-t-il l’orientation marché d’une entreprise ? Le cas des PME sénégalaises
Pourquoi certains dirigeants vont-ils davantage que d’autres influencer le degré d’orientation marché de leur entreprise ? Conformément à la théorie des échelons supérieurs, le niveau d’orientation marché d’une entreprise devrait dépendre du profil sociodémographique du dirigeant. Cet article aborde deux questions : (1) quelles sont les caractéristiques sociodémographiques des dirigeants qui influencent le niveau d’orientation marché de leur entreprise et quel est leur poids respectif, et (2) comment ces caractéristiques exercent-elles leurs effets ? A partir d’un échantillon de 188 dirigeants de PME sénégalaises, nous établissons que l’âge et l’expérience du dirigeant dans l’activité influencent le degré d’orientation marché d’une entreprise, et que ces effets sont médiatisés par le niveau de coordination interfonctionnelle de cette entreprise.
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