L'article présente dans une première partie les enjeux épistémologiques qui sous-tendent toutes recherches sur le yield management. Dans la deuxième partie, différents algorithmes en analyse statique et dynamique sont présentés. La dernière partie intègre le yield management à la stratégie globale de l'entreprise. L'auteur élabore certaines propositions quant aux stratégies à forte intensité informationnelle, au marketing de relations et enfin à l'orientation marché.
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